The pass also gives members access to music, sales, events and contests online at. Reward certificates are based on members’ prior spending habits. Under the program, All-Access Pass members earn reward certificates every quarter during the company’s peak seasonal introduction of merchandise. “This original program stays true to the AE brand by offering value, service, freedom and fun,” said American Eagle Outfitters CMO Michael James Leedy in a statement. The company is best known for its branded apparel for 15- to 25-year-olds.
The loyalty program is the first of its kind for American Eagle Outfitters. 27, is designed to make customers’ shopping experience to be more personal and exciting. The AE All-Access Pass lets customers 13 and older earn credits on any items bought in-store, online or via phone orders. American Eagle Outfitters has rolled out a new loyalty program that rewards consumers and employees alike with certificates for branded merchandise based on spending habits.